The assignment was to create whole corporate identity for a new kindergarten. From first meetings to final touches on business cards and posters.
Firstly, sketches. Lot of sketches.
After local market research, I found that character is the best option for their indentity. “Pupálek” means pillow, so I started with sketching different pillows and expressions. After that, we decided which colors should be appropriate for kindergarden and to differentiate from competitors.