The assignment was to create the whole corporate identity for a new kindergarten. From first meetings to final touches on web design and posters.

For the best possible results, I co-worked with UX/UI designer Marian Cepa and web developers from Foxy touch. My role was a researcher and a visual designer and I was responsible for the entire project.

After kick-off meeting with the business owner, I started with diving into kindergarten domain. I was curious what is really important for mothers in the moment of choosing kindergarten. On forums (such as Modry konik), I found many discussions on this topic among mothers. Many of them chose kindergarten because of: good presentation or references from other moms. References consist these aspects: 1. good availability 2. individual approach and 3. registration during whole year. These 3 points became the basis for future kindergarten Pupalek. Also, I had an opportunity to discuss my outcomes with other mothers which were involved in the process of creating kindergarten.

Sketches. Lot of sketches.

After local market research, I found that character is the best option for their identity. “Pupálek” means pillow, so I started with sketching different pillows and expressions. After that, we decided which colours should be appropriate for kindergarten, mothers and to differentiate from competitors.

Colors, colors, colors. After lot of discussions, we picked these.

Several typography options were tried

Webpage and overall look was created

For choosing the right content and its arrangement on the website, we came out from our research. Feel free to visit Pupalek website.

Final touches (business cards, posters, citylights ...)

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