The assignment was to create whole corporate identity for a new kindergarten. From first meetings to final touches on business cards and posters.

For the best possible results, I co-worked with UX/UI designer Marian Cepa and web developers from Foxy touch. My role was as an art director and I was responsible for entire project.

Firstly, sketches. Lot of sketches.

After local market research, I found that character is the best option for their indentity. “Pupálek” means pillow, so I started with sketching  different pillows and expressions. After that, we decided which colors should be appropriate for kindergarden and to differentiate from competitors.

Colors, colors, colors. After lot of discussions, we picked these.

Several typography options were tried

Webpage and overall look was created

Final touches (business cards, posters, citylights ...)

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